How Asos’ generative AI Upskilling Slashes Design Time for Teams
Inside ASOS’s silent revolution: over 100 designers trained on Fermat’s generative AI, turning sketches into photoreal samples in seconds. Claimed 75–80% time savings promise to rewrite supply chains, vendor dynamics and design roles — but hidden costs, IP risks and vendor lock‑in could complicate the payoff and spark industry-wide change.
