Ecommerce

At a rain-soaked warehouse loading dock under a neon Amazon arrow, a ribbon of orange light shaped like the Claude symbol flows through an open door while a cold ribbon of light splashes against the shut door beside it

September 23, 2026

Amazon Seller Assistant for Claude: The Door Swings One Way

Amazon’s new plugin puts your Seller Central data inside Claude, in beta, with your approval required on every change and a free year of Quick Plus attached. Two days earlier, Amazon started blocking Meta’s Muse shopping agent. Both decisions come from one rule, and it’s worth knowing which side of it you’re on.