Business Model Innovation: A Funnel Fix for SMBs
A three-step funnel audit that replaces guesswork with evidence: map the stages, watch real visitor behavior, and ask the people who left why, using three real tools at real prices.
Alex Casteleiro
About Alex Casteleiro
Posts by Alex Casteleiro:
Business Pivot Playbook: Test a Profitable Shift in 30 Days
A business pivot should be a 30-day test, not a leap. Work out what each job actually leaves you, pick one of four doors, ask for real deposits, and decide at day 30 whether to pivot, adjust, or persevere.
Marketing ROI Calculator: A 3-Step Playbook for SMBs
Most marketers cannot prove ROI, per HubSpot’s 2026 survey. A 3-step playbook to attribute revenue, count real cost, and decide, with real attribution tool prices and the instinct problem most guides skip.
How Fineco’s AI Plan to 2029 Changes the Math for SMBs
FinecoBank’s 2026 to 2029 plan puts AI into its advisors’ tools and its onboarding, targeting low double-digit yearly growth in clients and net sales. The verified figures, how the first half of 2026 went, and three habits a small business can borrow.
Small Business Marketing Budget: Start From One Customer
The 7 to 8 percent rule is widely repeated, but the benchmarks behind marketing percentages come mostly from large companies. A four-line worksheet builds a small business marketing budget from what one customer is worth, then uses the percentage as a cross-check.
Process Improvement in 48 Hours: Write the Prediction
Most process fixes fade because nobody wrote down what they expected to happen. A two-day plan to map one process, write a prediction card, and watch the balancing measure small businesses skip, with free tools and the cycle Deming actually taught.
Expansion Planning to Scale Your SMB in 90 Days
Most expansion plans fail because the new market gets picked before capacity is checked. This four-step playbook audits real throughput, picks one adjacent market, caps a pilot to what the shop can actually deliver, and sets a hard go/no-go date, with two real capacity-tracking tools and live prices.
Time Audit: The AI Prompt That Ends Time-Wasting Activities
A one-week time log, a one-hour sort into cut, shrink, hand off and keep, and a free AI prompt chain fed with the log instead of your memory.
AI Coding Tools: What the Slowdown Study Actually Says
The 19 percent slowdown number is real, dated, and rarely quoted with its caveats. What METR actually measured, why its follow-up experiment broke, and how to run a four-week test on your own codebase instead of arguing about someone else’s.
AI Virtual Try-On: What It Costs a Small Clothing Store
Perfect Corp’s AI clothes try-on has no published price and no self-serve plan, which tells a small clothing store which market it is actually shopping in. What virtual try-on really costs through app marketplaces, why the cheapest-looking tier often produces the biggest bill, and the returns baseline to measure before you trial anything.
