Business Model Innovation: A Funnel Fix for SMBs
A three-step funnel audit that replaces guesswork with evidence: map the stages, watch real visitor behavior, and ask the people who left why, using three real tools at real prices.
STRATEGY PLAYBOOKS
Practical, evergreen AI playbooks for small business owners: how to choose tools, automate work, and get real results with AI. In-depth guides, not news.
Marketing ROI Calculator: A 3-Step Playbook for SMBs
Most marketers cannot prove ROI, per HubSpot’s 2026 survey. A 3-step playbook to attribute revenue, count real cost, and decide, with real attribution tool prices and the instinct problem most guides skip.
Expansion Planning to Scale Your SMB in 90 Days
Most expansion plans fail because the new market gets picked before capacity is checked. This four-step playbook audits real throughput, picks one adjacent market, caps a pilot to what the shop can actually deliver, and sets a hard go/no-go date, with two real capacity-tracking tools and live prices.
AI Virtual Try-On: What It Costs a Small Clothing Store
Perfect Corp’s AI clothes try-on has no published price and no self-serve plan, which tells a small clothing store which market it is actually shopping in. What virtual try-on really costs through app marketplaces, why the cheapest-looking tier often produces the biggest bill, and the returns baseline to measure before you trial anything.
Business Continuity Testing: A 30-Day Plan for SMBs
A practical timeline for testing your SMB’s continuity plan before a disruption hits, with real backup and task-tracking tools and prices.
AI for Financial Advisors: What Actually Gets You Fined
The SEC has penalized advisers over what they said about AI, not over anything a model did. What the marketing rule counts as an advertisement, the clause that means every AI claim has to be substantiable on demand, and the retention clock that does not start while your page is still live.
ChatGPT for Real Estate Agents: Who Actually Gets the Lead
Zillow’s app put your listings inside ChatGPT months before the UK portal caught up. The chat ends before the agent question is even asked. Here is where whose-phone-rings actually gets decided, what it costs, and four moves that work.
Business Contingency Plan: A 90-Day Build for SMBs
Most contingency plans fail weeks before the emergency, because nobody agreed what counted as the trigger. Score your risks, cut to three plays, and write each one as a trigger, a first move, and what someone can decide without you.
Entrepreneurial Vision: The Half Most Owners Skip
Most vision statements are half a vision. Collins and Porras’s framework splits it into core ideology and envisioned future, and almost every owner-written statement skips the half that would have made it a decision filter.
Long-Term Business Goals: A 3-Year Plan for SMB Owners
A three-year goal is a division problem before it is a strategy. What the BLS survival curve says about the horizon, why capacity beats revenue as the target, and the 90-day number that tells you whether the plan is still alive.
